FIRST - Coming Soon to Amazon

18 Sep 2026

FIRST is a celebration of capitalism and a salute to the entrepreneurs who improve the world by serving others. Initially, the book will be available on Amazon Kindle, with paperback, hardback, and Audible to follow.

Be First in Line

Register here and be in the first group to know when FIRST is released.

Capitalism and Service

Capitalism is all about service. The most successful capitalists attract customers by offering a better product or service than their competitors. These business leaders perform so well that customers consistently return for more.

Capitalism creates opportunities where everyone can win. When members of the economy compete on the basis of service, everyone can win.

Five Pillars

FIRST examines five pillars of capitalism and entrepreneurship: Focus, Initiative, Relationships, Speed, and Trust. FIRST explores these pillars through the hard-won lessons of the author and other seasoned entrepreneurs. New business leaders will gain wisdom by studying the five pillars. Seasoned business pros, those with scars to prove it, will smile to see their years of experience reflected in this book.

Reflection, Discussion, & Argument

FIRST will stimulate reflection, discussion, argument, and serious thought. You might disagree and argue with the author. But you will not be bored. Dive in and enjoy the ride.

Register here and we will email you when FIRST gets launched!