Traction by Gino Wickman
A practical operating system for getting a business out of the founder’s head and onto rails.
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Coming soon via Amazon Kindle, Audible, and paperback.
FIRST is a celebration of capitalism and a salute to the entrepreneurs who improve the world by serving others.
Capitalism is all about service. The most successful capitalists attract customers by offering a better product or service than their competitors. These business leaders perform so well that customers consistently return for more.
Capitalism creates opportunities where everyone can win. FIRST will show you how.
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FIRST includes references to several of the author's favorite business books. Over the years, some of those books have been featured right here at RayHightower.com. Here are a few that you might find interesting.
