Traction by Gino Wickman
A practical operating system for getting a business out of the founder’s head and onto rails.
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Available now on Amazon Kindle, paperback, and hardback. Audible by October 15, 2026.
FIRST is a celebration of capitalism and a salute to the entrepreneurs who improve the world by serving others.
Capitalism is all about service. The most successful capitalists attract customers by offering a better product or service than their competitors. These business leaders perform so well that customers consistently return for more.
Capitalism creates opportunities where everyone can win. FIRST explores five pillars of capitalism through the hard-won lessons of the author and other seasoned entrepreneurs.
Capitalism is all about service. The author is available to present the connection between capitalism and service live on stage. Invite Ray Hightower to speak at your event.
Invite Ray to speakThe author of FIRST has been inspired by many business books over the years, including the following. Some of these have been featured right here at RayHightower.com.
