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Consistency is one of the most effective tools we can use to keep customers coming back for more. When first-time customers become repeat customers, revenue explodes (in a positive way). Customers trust brands like Starbucks, Apple, and Google because expectations...

From The Issues Component chapter of the book Traction: Problems are like mushrooms. When it’s dark and rainy, they multiply. Under bright light, they diminish. In an organization where there is nowhere to hide, the problems are easily illuminated. EOS...

Traction’s chapter on The Data Component describes a pilot flying over an ocean. During the flight, the pilot announces: I’ve got bad news and good news. The bad news is that our gauges are broken. We don’t know how fast...

Anyone who invests in commercial real estate (CRE) is buying a multi-million-dollar business secured by real estate. A successful business will generate a profit. A wise investor will be reasonably sure of profitability before investing. Nashville: Thank You! The Nashville...

When people are looking down the barrel of failure in their lives, they will do whatever it takes to get themselves moving… …you already know how to do everthing it takes to make yourself an outrageous success. -Jeff Olson, Author of The...

The Entrepreneurial Operating System (EOS) as described in the book Traction consists of six components. The second component, People, focuses on attracting the right people to the team and putting them in the right positions within the organization. Who Not...