Commercial real estate investor. Tech company founder. Operating in Arizona, Tennessee, & Texas.

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Investor Portal: Bridgetown Partners d/b/a ROIClear ROIClear is is the video podcast for business leaders. Bridgetown Partners, LLC. Buyers of commercial real estate. Builders of software for the CRE industry. The Arizona Multifamily Mastermind Group (AZMM.org) is the place where Arizona-focused multifamily investors share resources and learn from each other.

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Amazon's Guerrilla Marketing

02 Dec 2013

Last night’s episode of 60 Minutes featured an interview with Jeff Bezos, CEO of Amazon. The timing was perfect for Amazon. Black Friday was a few days ago. Cyber Monday is today. Online retailers want to be top-of-mind when people are inclined to spend money.

Amazon’s Surprise: Drones

Bezos unveiled a surprise for interviewer Charlie Rose: Amazon Prime Air, a service that will deliver most Amazon products in thirty minutes or less using a fleet of octocopter drones.

Amazon Prime Air. Octocopter drone ready for take-off.

Guerrilla Marketing

Jay Conrad Levinson, author of Guerrilla Marketing, would applaud this move by Amazon. Amazon Prime Air is two years away at the earliest. The flying drones require Federal Aviation Administration (FAA) approval, and that takes time. By unveiling the drones now, before approval, Amazon reaps several benefits:

Congrats to the Amazon team for a well-executed Guerrilla Marketing move.

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Investor Portal: Bridgetown Partners d/b/a ROIClear ROIClear is is the video podcast for business leaders. Bridgetown Partners, LLC. Buyers of commercial real estate. Builders of software for the CRE industry. The Arizona Multifamily Mastermind Group (AZMM.org) is the place where Arizona-focused multifamily investors share resources and learn from each other.