Amazon Dash and Instant Gratification

The Amazon Dash Button is for customers who crave instant gratification. We might think of Dash as a brilliant blend of the Staples Easy Button, WiFi, and Amazon’s existing database of credit card numbers.

Amazon Dash innovates by building on existing technologies.

When a customer runs out of a consumable item, they press a button. The order is sent immediately via WiFi to Amazon, where the customer’s credit card number is on file. Delivery can happen within 24 hours, depending on the item. No more standing in line at the store. In fact, no more walking a few feet to a computer to type in an order. Instant gratification, satisfied.

Innovation for You

Kudos to Amazon for combining some existing pieces to create something new. Most inspiring for anyone who needs to innovate.