Job Growth Drives Multifamily Value

My partners and I are buyers of multifamily apartment properties.

How do we decide where to buy? We look at three key factors: Job growth, income growth, and population growth.

Continue reading →

Improving Our Assets

It feels good to make improvements that contribute to the safety of our residents. In the above 90-second video, we talk about the improved electrical panels that we installed at one of our properties.

Continue reading →

To Achieve More, Measure the Gain

The Gap and the Gain - Dan Sullivan and Benjamin Hardy

High-achieving humans are consistently striving for the next goal. And we tend to beat ourselves up over goals we’ve missed instead of celebrating the goals we’ve accomplished.

If you’re reading this post, you’re probably a high-achieving human. And you may have some experience with self-flagellation. Question for you: If beating yourself up was the path to success, wouldn’t you be perfect by now? The Gap and the Gain, authored by Dan Sullivan and Dr. Benjamin Hardy, offers a better way.

Continue reading →

Using Stories to Build Your Business

Building A Story Brand by Donald Miller

Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.

~Donald Miller, Author

We humans can easily remember stories at a great level of detail, while a ten-bullet list from a PowerPoint presentation is immediately forgotten. Stories are memorable and they induce strong emotions, and that’s why many successful companies use stories when wooing customers.

Now… What kinds of stories are most effective?

Continue reading →

Keeping Investors Informed

Willetta Apartments in Phoenix, AZ, USA

Yesterday afternoon, my partners and I recorded a webinar for the benefit of our investors. We reported on the physical and financial condition of the property, and we shared our plans for moving forward. We shared good news, bad news, and so-so news. Our investors trust us because we treat their hard-earned money as if it were our own. And they know we’ll always keep them informed.

It feels good to be trusted.

Continue reading →