Job Growth Drives Multifamily Value
03 Nov 2022My partners and I are buyers of multifamily apartment properties.
How do we decide where to buy? We look at three key factors: Job growth, income growth, and population growth.
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My partners and I are buyers of multifamily apartment properties.
How do we decide where to buy? We look at three key factors: Job growth, income growth, and population growth.
Continue reading →
It feels good to make improvements that contribute to the safety of our residents. In the above 90-second video, we talk about the improved electrical panels that we installed at one of our properties.
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High-achieving humans are consistently striving for the next goal. And we tend to beat ourselves up over goals we’ve missed instead of celebrating the goals we’ve accomplished.
If you’re reading this post, you’re probably a high-achieving human. And you may have some experience with self-flagellation. Question for you: If beating yourself up was the path to success, wouldn’t you be perfect by now? The Gap and the Gain, authored by Dan Sullivan and Dr. Benjamin Hardy, offers a better way.
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Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
~Donald Miller, Author
We humans can easily remember stories at a great level of detail, while a ten-bullet list from a PowerPoint presentation is immediately forgotten. Stories are memorable and they induce strong emotions, and that’s why many successful companies use stories when wooing customers.
Now… What kinds of stories are most effective?
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Yesterday afternoon, my partners and I recorded a webinar for the benefit of our investors. We reported on the physical and financial condition of the property, and we shared our plans for moving forward. We shared good news, bad news, and so-so news. Our investors trust us because we treat their hard-earned money as if it were our own. And they know we’ll always keep them informed.
It feels good to be trusted.
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